MarketIR^© should be the basis for decision-making in investor relations. It provides a strategic and data-based market overview enabling IR to plan and allocate all resources. Bank-independent and data-based it is possible to plan roadshows for the management and investor relations officers. An individual capital market analysis is the basis for strategic planning, developing market strategies and afterwards controlling and documenting your success. The relevant market segments can even be distinguished by top priorities and international relevant investments (international market value of peers).

So far, IR plans and budgets are barely based on quantitative market data and thus are not allocating resources efficiently. IR is still broker and analyst driven.