So far, a data-based planning system has been missing in investor relations. MarketIR^© provides the basis for annual and semi-annual planning of all IR market activities. It is important to plan IR actions based on the size and depth of the relevant market segment. We measure for you the investment volume and quantity of shareholders and relevant, potential new investors in your individual market. In addition, IR should monitor who is investing into the market and who is getting out. This enables to plan investor roadshows and conferences in great detail, control it and afterwards document your success. There is no similar system known.