IR Capital Market Analysis: is a unique approach to define and monitor your relevant capital market segment. It is of utmost importance to know your relevant capital market segment. However, up to now there is no market-oriented approach for Investor Relations known. Standard peer group analysis, target studies, or investor targeting does not define usable capital market segments. This is why we have developed a system using adapted capital market data and transforming it to defined and accessible capital markets: MarketIR©.

IRPlanning^© supports CEOs, CFOs and IR officer in their strategic tasks, direction, and control function. IR measures can be prepared analytically, monitored, and documented. In operative IR, the system helps IR departments in planning and implementing their actions in a practical way. This method supports IR with ready-to-use data for decision-making in-dependable from banks and brokers. The concentration on the relevant investors leads to time savings and cost reductions. 

IRStrategies^© allows to create market-entry and penetration strategies. While in Boston there are only a few big investors, in New York and London they are more mid-size. But how much capital is invested in your relevant market-segment per region and how many days of roadsshow do you really need to address it. Who is invested in competitors broadly across the market or with sizable single investments?

IRControlling^© enables to measure and control the relationship with each single investor. It provides reliable data of your success in your market strategy.