The most important multipliers in the US and UK capital market are not only the analysts, the economic journalists or the company itself; moreover the equity story of European companies is transported by Equity Sales Manager (Broker) onto the capital market. Therefore, the brokers can also be used as a multiplier for the company’s equity story since they are in direct touch with investors daily. Equity sales broker handle a multitude of shares. To keep your equity story present in the capital market, we suggest to introduce your company to the brokers and maintain this relationship longterm.