Transatlantic Investor Relations (Frankfurt) supports and sponsors academic and empirical research. Latest research is based on our own innovative, market-oriented approach MarketIR© for researching international capital markets. New projects are under way and ready for application by researchers. Please apply by email to Markus Launer. The following projects are offered for support:

• Marketoriented Investor Relations - a new approach to manage investor relations.

• Definition and analysis of capital markets in Investor Relations based on the new research system MarketIR©.

• Investor Relations planning & market strategies based on the new planning system MarketIR©.

• Investor Relations controlling, e.g. the success of One-on-one meetings and market penetration strategies; based on the new controlling system MarketIR©.

• Behaviroal Investor Relations and market penetration strategies based on psychological theories.

The results will be published in our own publication series Investor Relations.