Equity Sales Briefings with brokers of investment banks is a new field for investor relations. By briefing the brokers of an investment banks or independent broker house, the company gets in direct touch with the sales team. These sales manager are the direct contact to the institutional investors. So far, companies more or less concentrate on communication with analysts of investment banks.

To our knowledge, equity sales briefings are being used only for capital market transactions: selling shares in the primary market. Latest research shows that large investment banks in London, so called bulge brackets, call companies for equity sales briefings when needed for important secondary market transactions.

Together with Gerd Onken we researched the equity sales market in New York, London, and Paris. The first results are published in our publication series "Investor Relations" with dissertation.de.