In 1999, Markus Launer started his consultancy and interims management business in Frankfurt after completing his corporate career with Hoechst AG. First client was SGL Carbon AG, followed by Philipp Holzmann AG, Media! AG, and Altana Inc. (New York). Since 2002, he is active in New York, where he established the legal entity Transatlantic Investor Relations LLC in 2004. Today the company has been serving over 30 German and Swiss clients from DAX30 to SDAX.
The latest product developments of TransatlanticIR are based on the innovative MarketIR© tool, a unique approach to advance efficiency and effectiveness in investor relations:
- IR Market Analysis based on extended Peer Group Analysis
- Strategic, market-oriented IR Planning incl. market penetration strategies
- Detailed Operative Preparation of one-on-one meetings with investors
- IR Controling, e.g. success of one-on-one meetings and market coverage
Launer & Partner at the DIRK Conference
Together with Bernhard Wolf, President of DIRK and Head of Corporate Communications of GfK SE, we presented the latest progress on our investor relations planning system MarketIR©
